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Lay's doing first Super Bowl commercial in 17 years

Premiere of Universal Pictures' "Knocked Up" - Arrivals

Photo: Getty Images

Seth Rogen's got and old friend joining him for Lay's upcoming Super Bowl spot. Paul Rudd, reigning Sexiest Man Alive, will be appearing alongside his longtime costar and friend in a commercial for the potato chip brand airing during the big game. It's a monumental spot for Lays, as it marks their first Super Bowl ad in 17 years. Dubbed the "Golden Memories" campaign, the official in-game commercial will see Rogen and Rudd enjoy "typical best friend activities" — as well as what the brand calls "a few adventures you won't believe until you see." A taste of their fun can be seen in a teaser for the ad.

Photo: Getty Images


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